Tag Archives: rough play

Boys will be boys: Father-Hood’s response to the Gillette advert

Have you seen Gillette’s We Believe: The Best Men Can Be advert yet? If you haven’t, it’s embedded lower down this article, so scroll down and take a look. If you have, you’ll know that it’s a modern marketing masterclass that has caused quite the social media storm, with one side praising its brave stance against toxic masculinity, and the other slamming it for fuelling โ€œthe current pathetic global assault on masculinity”.

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